A unique audio streaming app powered by 58+ radio stations, curated playlists and exclusive podcasts.
In 2015 we launched an aggressive transformation of the app from a mixed media content display to a listening experience. Always thinking on the expansion of Univision Radio Local network to digital. In 2019, we created a revamped experience in partnership with Napster engine. The new UX/UI presents a fresh experience up to date to other listening products, including a MVP Uforia Alexa Skill. 2020 has been a year of data analysis and components iterations.
· 810K Uforia app Audio Streaming Uniques 5/11/20
Design team : David López, Paula Vázquez, Natalie Herrera, Diego Olaya
CREATIVE PROCESS
I traveled to L.A. to lead design thinking workshop with radio executives, directors, people involved with radio and the real final user everyday. We co-created the value proposition and a high level information architecture for the app.
Concept images ↓
Executives participating on value proposition workshop. Los Angeles, 2015.
Customer profile: result of 15 radio executives workshop
User Jobs vs user profile vision
Bullseye brainstorming to refine information architecture with executives
User testing sessions
Los Angeles, 2015
CARDS FOUNDATION
A unique card structure created to allow the user to trigger audio, browse and favorite into the same area. After a year of launch, this formula has proved to be successful driving users to discover audio assets meanwhile they are listening.
Scroll down to discover card types ↓
Hero and vertical cards adapted for playlists, radio stations and podcast, small square card for specific to differentiate episodes.
Expanded and collapsed player for radio stations and playlist
June 2020 we launched Podcast including a refactor of the favorites library and variations to the player.