An immersive soccer app for Hispanic fans to connect them with live matches, data, and curated content in Spanish
I’ll be leading the evolution of TUDN app and web since 2015. The product was Univision Deportes, in July 2019 was launched TUDN brand as a unified experience for the TV Network and Digital products. Later on, IX agency based in Canada created the concept of an entire app redesign. Their proposal is in the process to be translated & adopted to the entire Univision Design System.
800K UU & 20M Sessions monthly TUDN app 12/19
Design team 2015 : David López, Andrés Góngora, Anthony Gomez · IX lead designer: Zach Murphy · Design team 2020 : John Vadi, Diego Castro, Oscar Lozada
CREATIVE PROCESS
April 2017 we traveled to L.A to meet our real user, we observed and talked with them in 3 days set of testing sessions. We learned which navigation patterns they preferred comparing IOS vs ANDROID guidelines. We discovered what the users were looking for when using the app and how will improve their experience.
Sessions images ↓
Product, design and editor creating together a low fidelity prototype after finish UX testing sessions in L.A.
Result: A set of UI pieces created synced with editorial need and CMS optimized user flows.
Capture of an empathy map workshop made remote with the team to understand our real user.
Value proposition team definition created in early 2018, running a 2nd redesign of the app those days.